Chroma is an athleisure brand that I created for my final BFA project. The purpose of this brand is to make workout clothing more playful and less intimidating than many athletic clothing brands appear. I used abstract shapes and bright colors to create this sense of playfulness. I designed all of the tags, labels, and logos and then used an embroidery machine to add my designs to the clothing. Once the clothing was complete, I took pictures and directed women wearing the clothing. Finally, I showcased all of my work for this brand at my final BFA show.
These are some of the images I took and directed for the brand photoshoot. The clothing represents the fun, colorful message of the brand.
Pictured above are some of the designs I created with an embroidery machine.
